We go through rather conceptual approach in the contents “Price Mechanism for Vegetables in Japan“, but we also need to see actual price behavior in the real world. We hope we can find some hints to set price by ourselves.
Learning from actual Price behavior(Part1)
Spinach :There is not significant correlation between vegetable market price and nutrient value in our research, so we have made a 5year historial chart for spinach price and trade volume in Metroploitan Central Wholesale Market.
It is said vegetables in season are highly nutrious with original taste throughout the year, so what will you see?
Potate:We have made a chart to focus on same months for three years to compare so that it would be helpful to understand Demand-Supply is main key factor for price.Farmers are working at their best effort, the quality of potato itself is not so different in the same period in each year.
But the price fluctuates so bumpy, whis is mainly due to both demand and supply are elastic for price.
Learning from actual Price behavior(Part2)
Radish : There are several evgetable markets in Japan, we have been through where is the biggest one,How big it is,How the prices in different markets move.
Carrot : We have compared carrot price volatility with equity index to find carrot price risk is almost 6 times as high as the one of equity index.
Learning from actual Price behavior(Part3)
Leafy vegetables : We wonder consumers or even mass retail stores shift to substitutional ones when some vegetable becomes too expensive,which makes sense as per economics.We have compared the prices leafy vegetables in late Y2017.People looked shifting to some vegetable, but not shifting to some.
Learning from actual Price behavior(Part4)
Cabbage : We have researched either imported vegetables can be substitutional or not. We have been to the details esp. prices set by exporter by exporter to find our their different strategy, too.